Why We Started Podcast

Why We Started is more than just a podcast—it’s a storytelling spotlight for the bold, the passionate, and the purpose-driven.

Each episode dives deep into the real stories behind today’s business owners, creatives, and changemakers. From their first “why” to the moments that tested them, we unpack the inspiration, grit, and growth that fuels their mission. You’ll hear about the heart behind the hustle, the pivots they never planned for, and the values that keep them going.

Whether you’re a fellow entrepreneur, a dreamer in the middle of your own ‘what if’ moment, or just someone who loves hearing how people build lives around what they love—this podcast was made for you.

Because when people understand your story, they believe in your brand.

All Episodes

Why We Started Podcast

Pin It and Forget It: Sustainable Marketing with Dana Johnson

July 30, 2025 • Vanessa Grace • Episode 6

In this episode of The Why We Started Podcast, host Vanessa Grace sits down with Dana Johnson — Pinterest Manager, educator, and founder of Dana’s Desk — to talk about how Pinterest helped her ditch the burnout of traditional content creation and build a business rooted in sustainable visibility.

Dana shares how she started her business as a single mom of three during the pandemic, pivoting from wedding planning to virtual assistance, and ultimately discovering the power of Pinterest. If you’ve ever felt overwhelmed by the constant pressure to post, this conversation will inspire you to embrace smarter, evergreen strategies that work while you rest.

She also breaks down what makes Pinterest different from platforms like Instagram and TikTok, why it’s not just for weddings or recipes anymore, and how her monthly template membership — The Styled Pin Collection — helps business owners stay visible without starting from scratch every month.

Whether you’re Pinterest-curious or just looking to reduce burnout, this episode will leave you feeling empowered and ready to simplify your content strategy.

Connect with Dana Johnson: Website: www.ddvirtualmanagement.com
Styled Pin Collection: https://danasdesk.thrivecart.com/styled-pin-collection
Instagram

Dana's Podcast: The Unapologetic Pinner and The Entrepreneur Encounter

Audio Podcast Production: Virtually You!

Send us a text

Stay Connected:

The Why We Started Podcast

Instagram: www.instagram.com/thewhywestartedpod

TikTok: tiktok.com/@thewhywestartedpod

Youtube: https://youtu.be/7vfyghVSG-g

Florida Social Butterfly

Vanessa Grace - Founder & Social Media Manager