Why We Started Podcast

Why We Started is more than just a podcast—it’s a storytelling spotlight for the bold, the passionate, and the purpose-driven.

Each episode dives deep into the real stories behind today’s business owners, creatives, and changemakers. From their first “why” to the moments that tested them, we unpack the inspiration, grit, and growth that fuels their mission. You’ll hear about the heart behind the hustle, the pivots they never planned for, and the values that keep them going.

Whether you’re a fellow entrepreneur, a dreamer in the middle of your own ‘what if’ moment, or just someone who loves hearing how people build lives around what they love—this podcast was made for you.

Because when people understand your story, they believe in your brand.

All Episodes

Why We Started Podcast

Not Your Average Paint Party with Jennifer Faulkenberry

July 16, 2025 • Vanessa Grace

In this episode of the Why We Started podcast, Vanessa sits down with Jennifer — aka Sassy J — the vibrant, creative heart behind Artistic Ways by Sassy J.

After 23 years as a dental assistant, Jennifer discovered her love for art through paint pouring. What started as a personal outlet quickly turned into a business that brings people together through laughter, music, and paint parties full of color and confidence.

She shares how art helped her heal, how her son Ty became part of the party, and why her mobile paint events are nothing like your typical paint and sip.

From hosting over 300 parties to painting murals for local businesses, Jennifer’s story is one of creativity, connection, and finding joy through self-expression.

Tune in to hear:

• How Artistic Ways by Sassy J came to life

• The difference between a paint class and a paint party

• How she brings fun, music, and personality to every event

• What it takes to run a mobile creative business

• Her vision for future collaborations and creative growth

👇 Connect with Jennifer:

Website: https://www.sassyjart.com/

TikTok: https://www.tiktok.com/@artisticwaysbysassyj

Facebook: https://www.facebook.com/artisticwaysbysassyj

Instagram: https://www.instagram.com/artisticwaysbysassyj

🎙️ Don’t forget to subscribe and leave a review if you loved this episode!